YOU KNOW ME AND YOU DON’T
FEATURED PHOTOGRAPHER: Joe Lozano
If you read my last post, you know that for me 2016 was not far from transformational, a rather mandatory/not optional/intense transformation. My personal journey combined with a very demanding Full-Time MBA program basically changed me forever. And, that’s neither good or bad, it’s just what it is, and at this point I just have to embrace it.
The first time I read the phrase “You Know Me and You Don’t” in an ad for the new Chanel No. 5, I didn’t think a lot of it, just that Lagerfeld is a genius and that their advertising agency should be congratulated for a rather enchanting copy. But now, that phrase just took a whole new meaning.
It’s me! They’re talking about me! After everything that happened, I’m the same person, I’m still Eva, but not quite… everything is different now. I can’t help to wonder how many girls out there feel the exact same way. To you I say that we need to raise to the challenge, and work hard to shape and create a better version of ourselves.
This is why, while browsing through the PHOTOSHOOTS file in my computer (I’ll talk about this another time), I thought it was the perfect moment for me to share this photo shoot with you. It was taken a while ago by the incredibly creative Joe Lozano. The shoot started outdoors but then we moved into his studio, where he masterly placed lights and shadows to get this powerful, romantic, and almost aggressive effect.
It almost seems like a completely different outfit, different makeup, different girl, which should tell you a lot about the importance of context. But in fact, it’s all the same… Same girl, just under a different light.
I WAS WEARING:
CROP TOP: Zara
MAXI SKIRT: BCBG Max Azria
SHOES: Steve Madden